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About the shop

Elsa & Rose is so much more than a swimwear brand - it is the love story between a woman and her body.

Born in Sweden in 2012, Elsa & Rose Swimwear started as woman’s lifestyle company built on self-love and positive body image. We also pride ourselves in not photoshopping our models body and promoting a “beauty” concept that’s inclusive and empowering.

Owned and operated by women, Elsa & Rose is now owned by the Californian designer Aysha Rahim.

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